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Marketing - Mastering the ProcessCode: 24-MKT
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Course Details
258 Pages
This course teaches you key components of marketing strategy and tactics including: identification, analysis and selection of target markets; development of product/service lines; pricing; distribution systems; advertising and promotions; service marketing; and international marketing. Major forces impacting marketing strategy, such as consumer behavior, completion, and regulating forces, are discussed. Also covered are marketing information systems and internet marketing.
Major Subjects:
- Introduction to Marketing
- Marketing Research
- The Consumer and the Market
- Marketing Costs Versus Marketing Strategies
- The Consumer as a Variable
- Consumer Motivation
- Product as a Variable
- Product Planning
- Product Identification and Consumer Response
- Pricing and Pricing Theory
- Pricing Patterns and Objectives
- Pricing and Business Decisions
- Promotional Decisions and Demand Stimulation
- Advertising
- Personal Selling and Sales Promotion
- Sales Force Management
- Retailing
- Physical Distribution and Channel Selection: Part I
- Physical Distribution and Channel Selection: Part II
- The Channel Functions
- Marketing Services
- International Marketing
- Marketing Information Systems and Packages
- Internet Marketing
Presentation Method: QAS Self-Study
Category: Marketing
CPE credit: 12 Hours
Program Level: Update
Prerequisites: None
Advance Preparation: None
Exam expiration date: Participants must submit exams for grading within one year from the date of purchase